If you had the chance to have a conversation with your biggest idol, what would you ask them?What if you could witness a conversation between TWO of your biggest idols - what do you think they would talk about? I did the imagining with this little video that I scripted.

Ok, this year just keeps getting more and more intense! At least if you live in the USA. I really hope you and your family are safe, that you’re feeling hopeful. Most of us are still living in a weird half - isolated version of our lives, and all of us are affected by the current social and political environment. A change has to happen, but HOW?

Are you getting used to being at home a lot? Are you finding ways to help yourself, or your loved ones? Is everything ok? I had a nice talk about these weird times and how we are all in this together, with a dear friend of mine, Hannah Levin. She is a yoga teacher and an Ayurvedic health coach, and she had some really interesting tips and advice for us on how to help ourselves feel better. I hope you enjoy the chat and get inspired!

Hello there Friend, how are you holding on with the big changes? Are you stuck at home by yourself, or with someone? If you have company, are you getting along? ;) I hope all is well at your home and you have everything you need.

What has fast fashion given us? Let’s be honest here. It’s given us trends for every year, season, mid-season and more, it’s filled our shopping malls with shiny windows full of fashionable mannequins...

This is a gentle reminder to start writing a little love letter to a friend or a sweetie - a granny would probably appreciate it too. Let’s do a little love note experiment together! 

Have you been to New York City in the winter? Have you seen the dirty, grimy and stinky streets battle for attention with the shiny tall buildings, ladies with their high heels, and the never ending flashing of the commercial neon lights?

It’s time! The sooner you start planning the gifting, the more time you’ll have to come up with cooI ideas, and the less random crap you’ll end up buying last minute.

Slowing down and getting really picky on your wardrobe choices will save you money, energy and time. Here’s how.

It’s time to give a little sneak peak to the new print! It’s called Passion.

Happy Friendsday!!! Back in Finland my company name was Tasapainokokoelma, which is finnish for 'balance collection'. For obvious reasons, I wanted to change the name as I continued making and selling clothes here in USA. And it was hard to think of a name that I liked as much as the previous one...

As it turns out, one has to have all kinds of information and knowledge about businessy stuff, when thinking of growing from a microscopical business to a small business.

As the babies get older and my ambition grows bigger, I start being more aware of my options and goals in this next chapter in my life.

What a day with some amazing ladies! A pro photographer (Cory Marie Podielski), a pro make up artist (Misty Kelischek) and two crazy gorgeous friends who agreed to model for the photo shoot! I'm a lucky lady with such a dream team around to help with my business!

Print design is something I've been thinking and planning for years already. Our last visit to Finland this summer really helped me in getting inspired and knowing there's a big show ahead actually got the ball rolling.

Pretty sweet, right?! This photo shoot was so much fun.

The fall is knocking on the door and we said "Good by" again to the sweet, precious Helsinki. We got to spend almost 2 months there this summer, which means...

My double life as a Finnish woman living in the States, traveling home every summer, gives me great opportunities to learn about indie design in different parts of the world.

During the ten or so years of making these funny pants out of used tees, there's been a couple of really memorable moments that make me feel extra lucky, happy and proud of my work.

New retail shops, new shows and new products, and of course the kickstarted pants will make sure I'll be busy the whole spring!

It's a small step for he human kind, but a fairly big one for me!!

Sometimes it happens that a girlfriend decides to celebrate her birthday in a conference for makers and small business owners. And what can you do?

I just got some awesome mail today! The fashion revolution actives have made a beautiful, smart and interesting fanzine (magazine) with lots of cool art and important information. I'm so happy there are people who truly want to make a difference and...

Today, coming to the studio and unpacking my things to start the day, I found a little toy piggy in my laptop bag.

Sooo exciting! We're doing a Make/100 Kickstarter project to open the pants business for a wider audience online.